Building the right plan for you
Building the right plan for you is important and will help establish desired outcomes. There are several key things to keep in mind when building a well-rounded public relations plan for your organization.
Increasing awareness and communicating clearly are key to all public relations plans. It is very important to get buy in from the leaders in your organization for final agreement on the plan.
Establishing the appropriate budget and executing on time and on budget while also driving real results will foster support for future campaigns.
Research
Understand your current situation or scenario. Do the research to show the lay of the land.
Goals
Establish what you want to be achieved when the plan is executed. Set broad goals.
Audience
Define your key audiences. Who are you trying to reach and what do you want them to know.
Tactics and Channels
Create specific ways and means to communicate to your audiences. How do we get their attention?
Measurement
Measure and evaluate the results of the work. Establish metrics for each tactic to measure outcomes.